Company
About Nerativ
We built Nerativ because we watched B2B brands spend years on content marketing and paid ads while their buyers were getting purchase recommendations from Reddit threads and AI models neither side had thought to optimize for.
Why we exist
The shift everyone saw coming but nobody addressed
B2B buyers stopped trusting vendor content years ago. They moved to peer communities: Reddit, Slack groups, practitioner forums. Then AI made it worse for brands that weren't paying attention.
When ChatGPT crossed 100 million users and Perplexity started replacing Google for research queries, the sourcing question changed. AI models don't cite press releases. They cite Reddit. They cite practitioner discussions. They cite the places where buyers have been going for years to get unfiltered opinions.
Reddit appeared in 40.1% of LLM citations across major AI models. Reddit made up 22% of GPT-3's training data. The channel most B2B marketers dismissed as too risky or too hard to measure turned out to be the primary input for the AI systems now recommending products to buyers.
Nerativ was built specifically to help B2B brands build that presence, with human operators, practitioner-level content, and Peec AI measurement that makes the LLM citation outcomes visible and reportable.
What we believe
The principles behind every Nerativ engagement
Authenticity is not optional
Reddit communities have sophisticated spam detection, both automated and human. Content that reads like marketing gets removed. Accounts that post inauthentically get banned. The only Reddit presence that builds lasting SEO and citation value is one that the community accepts as genuine. We operate accordingly, with human writers and practitioner-level content standards.
AI search is not a trend, it's the infrastructure
73% of B2B buyers used AI assistants in their purchase research in 2024. That number is going up, not down. The brands building LLM citation presence now are establishing positions that will compound for years. The brands waiting to see how it develops are watching competitors get cited in every answer their buyers read.
Measurement makes everything real
LLM citations were unmeasurable for most brands until recently. Peec AI changed that. We track citation frequency, sentiment, and competitor share across ChatGPT, Perplexity, Claude, and Google AI Overview. Programs that can't be measured can't be improved. Every Nerativ engagement is measured from day one.
Vertical depth beats horizontal breadth
Nerativ works in five B2B verticals: cybersecurity, fintech, insurance, developer tools, and B2B SaaS. We chose these because each has active practitioner subreddits with real purchase intent and strong Google ranking signals. We do not take clients outside these verticals because the practitioner knowledge required to write credibly for each community takes time to build.
How we work
Engagements are built for compounding, not quick wins
Every Nerativ engagement runs the same four-phase process: subreddit intelligence, content strategy, seeding and engagement, and monthly measurement. The process is documented publicly. We do not operate from a black box.
Non-negotiables
What we will never do
A few things are off the table for every engagement, regardless of budget or client pressure:
- × No bots. No automation tools that post on our behalf. No account farms. Every post is written and submitted by a human.
- × No fake accounts created for individual engagements. We use established accounts with real posting history in the relevant communities.
- × No misleading claims about a client's product or false comparisons with competitors. The content must be accurate. Community members fact-check.
- × No guaranteed ranking positions or guaranteed citation counts. We guarantee the process and the measurement. We do not guarantee specific outcomes we cannot control.
Work with Nerativ
We take a limited number of new engagements each quarter to keep quality high. If you're in cybersecurity, fintech, insurance, developer tools, or B2B SaaS, and you want to own the AI search conversation in your category, book a strategy call.
No bots. No fake accounts. 100% human engagement.