Service
LLM Citations
73% of B2B buyers now use AI in their purchase research. When they ask ChatGPT or Perplexity which vendor to consider, your brand either shows up or it doesn't. We build the presence that gets you cited.
What this service is
A citation in ChatGPT is the new page-one ranking
When a buyer asks Perplexity "what's the best compliance tool for mid-market fintech," they get a synthesized answer with named sources. When they ask ChatGPT the same question, they get recommendations drawn from training data and web retrieval. In both cases, the brands that get mentioned win the consideration.
LLM citations are how your brand appears in those answers. They are not paid placements. They are not the result of submitting to a directory. They come from the accumulated weight of what the internet has said about your brand, specifically in sources AI models trust, like Reddit, industry publications, and authoritative third-party sites.
The buyers who arrive from AI citations convert at 4.4x the rate of organic search visitors. They are further along in their journey, they have a specific problem, and they were just told by an AI they trust that your product is worth considering. LLM citation is not a vanity metric. It is pipeline.
Read: How to get your brand cited in ChatGPTHow AI models cite
Every major AI model sources citations differently. We build for all of them.
ChatGPT (training data + Browse)
ChatGPT's base responses draw on training data, which means brand mentions that existed across the web before the training cutoff. Reddit was 22% of GPT-3's training data. For real-time queries with Browse enabled, ChatGPT retrieves current web pages. A strong Reddit presence feeds both the training signal and real-time retrieval.
Perplexity (real-time RAG)
Perplexity uses Retrieval-Augmented Generation: it searches the web in real time, retrieves top sources, then synthesizes an answer with explicit citations. Getting cited in Perplexity requires your brand to appear in the pages Perplexity retrieves for a given query. Reddit threads, industry publications, and authoritative blog posts are the most common cited sources. Read more in our post on how Perplexity decides what to cite.
Google AI Overview (Gemini + real-time)
Google AI Overview uses Gemini grounded in Google's index, with heavy weighting toward sources Google already trusts for organic search. Reddit threads ranking in Google SERPs are also pulled into AI Overview responses. Reddit SEO and LLM citations reinforce each other here, as a ranking Reddit thread can produce both a blue-link organic result and an AI Overview citation.
Claude (training + Constitutional AI)
Claude's responses draw on training data and, in API contexts, real-time retrieval. Claude is trained to cite authoritative sources and provide balanced recommendations. Brands with strong third-party coverage across Reddit, industry publications, and review sites appear more consistently in Claude responses than brands relying on self-published content alone.
How it works
The citation-building stack
LLM citations come from the sum of third-party signals about your brand. We build across every layer.
Reddit presence
Reddit is the single highest-impact source for LLM citations, appearing in 40.1% of citations across major models. We seed practitioner-level discussions that mention your brand positively in the subreddits your buyers use. Each thread builds a signal that compounds over time in AI model training and retrieval.
AEO content layer
Your own site needs to be structured for AI retrieval. We build AEO-optimized content that answers the exact questions buyers ask AI models, using structured markup, FAQ schema, and Speakable schema. AI models retrieve well-structured content more reliably than dense brand pages.
Third-party citation building
Industry publications, review sites (G2, Capterra), podcasts, and comparison articles all contribute to the signal that tells AI models your brand is credible and established. We identify the specific third-party sources Perplexity and ChatGPT are citing for your competitors and build coverage in those same sources.
Peec AI tracking
Nerativ uses Peec AI to measure citation frequency across ChatGPT, Perplexity, Claude, and Google AI Overview. We track your brand, your competitors, and the specific queries driving citations. Monthly reports show citation share, sentiment, and where gaps exist. You see whether the investment is working.
Measurement
LLM citation metrics you can report to leadership
Citation frequency
How often your brand appears in AI responses for target queries. Tracked across ChatGPT, Perplexity, Claude, and Google AI Overview using Peec AI. Baseline established in month one, growth tracked monthly. The primary KPI for LLM citation programs.
Share of voice vs. competitors
Citation frequency matters in context. We track how often your brand is cited versus the top three to five competitors for each target query. Gaining citation share from competitors is often more achievable in the short term than creating new citation demand from scratch.
Citation sentiment
Being cited is necessary but not sufficient. Negative citations ("avoid X due to pricing issues") are worse than no citation. We track whether citations are positive, neutral, or negative, and work to improve sentiment where it's weak, typically by seeding more positive Reddit discussion and building better third-party reviews.
AI-referred traffic and conversions
Peec AI tracks citation events, but conversions come from your analytics. AI-referred visitors in GA4 arrive from referral sources like chatgpt.com, perplexity.ai, and bing.com/search (Copilot). We help you segment these visitors to measure the 4.4x conversion premium in your own data.
Non-negotiable
Zero bots. Zero fake accounts. Always.
LLM citations built on fake Reddit accounts or AI-generated content collapse when Reddit removes those accounts. Legitimate, durable citation presence requires real human engagement that the community doesn't remove. That's the only kind we build.
Common questions
FAQ
Get started
Your competitors are being cited by ChatGPT.
Find out by how much.
We'll run a citation audit against your top three competitors, show you where you're invisible in AI answers, and build a program to close the gap. Book a strategy call to get started.
No bots. No fake accounts. 100% human engagement.