The B2B Marketing Glossary for AEO, GEO, and Reddit
Plain-language definitions of every term you need to understand AI search, Reddit marketing, and LLM citations.
The language around AI search is moving faster than most marketing teams can track. AEO, GEO, LLM citations, share of voice in AI answers — these aren't buzzwords. They describe real mechanisms that determine whether buyers find your brand when they ask AI systems for recommendations.
This glossary covers the ten terms that matter most for B2B marketers trying to build visibility in the current environment. Each definition is written for practitioners, not analysts. No filler, no hedging.
The practice of structuring your brand's content and community presence so AI systems extract you as the answer to buyer questions.
Read definition →Positioning your brand to appear in AI-generated recommendations about your category across ChatGPT, Perplexity, and Google AI Overview.
Read definition →Strategic content seeding on Reddit to build peer-level brand credibility in the communities where buyers actually research.
Read definition →Instances where a language model mentions, recommends, or cites your brand in a generated response to a buyer query.
Read definition →The degree to which your brand is recognized — by search engines and LLMs — as an authoritative source on a specific topic or category.
Read definition →Brand discovery and sharing that happens in private or attribution-resistant channels where standard analytics can't track it.
Read definition →Marketing that uses peer evidence — reviews, community mentions, case studies — to build credibility with skeptical buyers.
Read definition →The practice of creating Reddit content that ranks on Google, earning organic search traffic through community discussions rather than brand pages.
Read definition →A tool that tracks how often your brand appears in AI-generated answers across ChatGPT, Perplexity, Claude, and other major models.
Read definition →The percentage of AI-generated answers in your category that mention your brand, relative to competitors.
Read definition →Nerativ builds AEO, GEO, and Reddit marketing programs for B2B brands that need to show up where buyers are actually asking questions.
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