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Reddit SEO

How Reddit Posts Rank on Google (And How to Use That for B2B)

Reddit appears in 37% of Google SERPs after the Helpful Content Update. Here's the mechanics behind why, and a framework for putting your brand in those threads.

Read post AEO

What Is Answer Engine Optimization? A Plain-English Guide

AEO is how you get cited in ChatGPT, Perplexity, and Google AI Overview. This is the definitive explainer on what it is, how it works, and what it means for B2B marketing budgets.

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How to Get Your Brand Cited in ChatGPT (4-Step Framework)

Most brands are invisible in AI answers. Here's the four-part system for building the Reddit presence, third-party coverage, and structured content that drives LLM citations.

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The B2B Reddit Marketing Strategy That Actually Works in 2025

Five failure modes most B2B brands hit on Reddit, and the practitioner-level strategy that avoids all of them. Includes the Trojan Horse thread architecture and the Reddit-to-AEO flywheel.

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AEO vs. SEO: Which One Matters More for B2B in 2025?

SEO is not dead, but it's no longer sufficient. Here's a direct comparison of AEO and SEO, where they overlap, where they diverge, and how B2B brands should split their investment.

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The Best Subreddits for B2B Marketing (By Vertical)

A curated breakdown of the subreddits that matter for cybersecurity, fintech, developer tools, and B2B SaaS, with engagement benchmarks and content formats that work.

Read post AEO

How Perplexity Decides What to Cite (And How to Be in That List)

Perplexity's RAG architecture retrieves sources in real time before generating answers. Here's exactly how it selects which pages to cite, and what that means for your content strategy.

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Why Reddit Is the Most Underrated B2B Marketing Channel

Reddit generates 73M daily active sessions and feeds 40.1% of LLM citations, yet most B2B marketers ignore it. Here's why, and what the early movers are getting right.

Read post GEO

Generative Engine Optimization: The Complete B2B Guide

GEO is the practice of optimizing your brand's presence in AI-generated content across all models and platforms. Here's how it differs from AEO and SEO, and what a real GEO program looks like.

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LLM Citation Case Study: From Invisible to Cited in 90 Days

How a B2B SaaS brand went from zero AI citations to appearing in 61% of target query responses across ChatGPT and Perplexity in 90 days. The tactics, the timeline, and the Peec AI numbers.

Read post AEO

How Reddit Content Becomes an AI Recommendation (The Full Pipeline)

Reddit posts feed ChatGPT, Perplexity, and Google AI Overview through a specific pipeline. Here is how it works, what triggers a citation, and how B2B brands can work with it.

Read post GEO

Google AI Overview Optimization for B2B Brands (What Actually Gets You Cited)

Google AI Overview pulls citations from a small set of sources. Here is how B2B brands can structure content and Reddit presence to appear in those AI-generated summaries.

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Reddit Marketing for Cybersecurity Companies (A Practitioner's Playbook)

Cybersecurity buyers live on Reddit and they can smell marketing from miles away. Here is the practitioner playbook for reaching them without getting banned, blacklisted, or ignored.

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The B2B Buying Journey Has Changed and Most Marketers Haven't Caught Up

B2B buyers no longer start with vendor websites. They start with Reddit, ChatGPT, and peer communities. Here is what the new buying journey looks like and what it means for your marketing spend.

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Reddit Marketing ROI: What the Numbers Actually Look Like After 90 Days

What does Reddit marketing actually return? Three separate client examples with real numbers: impressions, SERP rankings, LLM citations, and demo pipeline. No averages, no composites.

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Why Most Reddit Marketing Fails (And Gets Your Brand Blacklisted)

Most Reddit marketing attempts fail within 60 days. Here are the five specific failure modes, how Reddit mods and communities detect them, and what safe, effective execution actually looks like.

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The Dark Funnel: Why Your Best B2B Leads Can't Tell You Where They Found You

Most B2B pipeline attribution is wrong. Buyers research through Reddit threads, LLM answers, and peer Slack groups that leave no UTM trace. Here is what the dark funnel is and how to build presence inside it.

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